Panos Samiotis
Crafting digital products that users love —
and businesses grow with.
What I create
Products that bridge two worlds: the experience of the people using them, and the goals of the company behind them.
Most products lean one way — beautiful for users but misaligned with the business, or optimised for KPIs at the expense of the people. The work I do refuses that trade‑off. Every decision is made with both sides in mind, so the result feels natural to use and delivers measurable value.
- User experiences that feel effortless — refined interfaces, clean flows, interfaces shaped by real behaviour.
- Business outcomes that speak clearly — faster workflows, higher conversion, lower support burden, systems that scale without breaking.
- One coherent product, not two competing agendas.
Where this leads
- A customer portal that reduced manual enquiries by 90% while improving customer satisfaction scores.
- An internal tool that saved a team hours every day and felt so intuitive it needed no training.
- An automated workflow that reduced fulfilment time by 75%, removing manual bottlenecks from the process.
- An onboarding experience designed for simplicity, making signup effortless and driving higher conversion.
- A marketing and sales engine reaching thousands of contacts with automated campaigns, while keeping the CRM in lockstep with in‑product activity in real time.
Each outcome was built by the same hands, someone who understands both what the user needs and what the business measures.
Why this approach works
- I work across the full stack of the problem, not just the code. That means I can refine your idea alongside you, shape the user experience, architect the system, and deploy and maintain the final product.
- Direct conversations, faster decisions. No briefs getting lost in translation. No design handed off to someone who wasn’t in the room. The product emerges from a single, intelligent conversation between what the business needs and what the user deserves.
- Detail that compounds over time. Because one person holds the full picture, small decisions stay consistent. The interface knows what the database expects. The architecture anticipates what the user will do next. There is a quiet coherence that makes the product feel solid and considered.
Selected projects
A selection of projects shaped from idea to execution, where thinking and building remain continuous.
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Gliding Eagle
One of the privileges of my career. A decade-long collaboration with founder Jack, with complete ownership over a multi-app system that that connects premium wineries and their collectors around the world. Built from the ground up, rebuilt and refined, trusted across every layer from infrastructure to the label a consumer scans to trace their bottle back to the vine. Now on its fifth full iteration, serving 700+ wineries shipping to 65+ international destinations.
· 75% faster fulfillment · 99.91% delivery success · 60% lower infrastructure costs
More details → -
titlos.com
A property transaction platform for a market that still runs on paper. A role‑based workflow for buyers, sellers, agents, and notaries, guided by a dynamic document checklist and automated notifications, wrapped in a growth engine: a frictionless onboarding flow, SendGrid‑powered marketing reaching thousands of contacts, a Zoho sales pipeline synced to in‑app activity, and a full behavioral record captured inside the SaaS itself.
· Conversion‑tuned onboarding · SendGrid marketing at scale · Zoho synced to product · Owned behavioral data
More details → -
Welcome to Napa
A WeChat mini‑program connecting Chinese visitors to Napa Valley. Tours, wineries, hotels, and attractions in one curated, native‑language experience. Paired with a comprehensive admin dashboard and a per‑winery QR code that bridges discovery and the on‑site visit.
· Native WeChat mini‑program · Dashboard + API + app · QR‑driven on‑site bridge
More details → -
Eagle1 Whereis
Making it easy for developers to track any shipment (with any logistics provider), using a simple API query. An open-source project in its early stages. I'm building the first interface on top of it, and the first to use it in production.
· Open source · Any carrier, one query · First UI owned end‑to‑end
More details →
Contact Me
If this way of working resonates, let's connect.